City of Alexandria, VA | Department of Recreation, Parks & Cultural Activities
City of Alexandria, VA | COVID-19 Communications
Visual Identity and Branding
City of Alexandria, VA | Department of Recreation, Parks & Cultural Activities
Visual Identity & Branding | Social Media Campaign (Pop-Up Recreation Programs)
City of Alexandria, VA | COVID-19 Communications
Design + Illustration
Impact XM | Digital Engagement
Role: Info-Card Design (Multiple Layouts), Curation of Visual Assets and CMS Input for approximately 1,000 Info-cards, Supplemental Layout Designs (typographic, etc.)
This Digital Engagement was designed for consumers to explore the services and capabilities Comcast Business offers, as applied to various industries. I worked closely with the Digital and Engagements Team at Impact XM to help create this content. The Digital Interaction is featured on an 100” Touchscreen Monitor for viewers to explore at numerous trade shows and events.
This engagement is comprised of a cityscape with buildings correlating to the following industries: hospitality, sports & entertainment, retail, restaurant, etc. Each building consists of multiple rooms and objects for the viewer to browse. These items, such as a router or mobile device, are interactive and relate to Comcast’s offerings.
I designed various info-card layouts aligning with the services and capabilities throughout each space. I was also responsible for curating all visual content featured on the cards (Graphics, Imagery, etc.) and uploading them to the Content Management System.
City of Alexandria, VA | Department of Recreation, Parks & Cultural Activities
Visual Identity & Branding | Print & Digital Promotions
Alexandria African American Hall of Fame / Department of Recreation, Parks & Cultural Activities
Booklet Design | Print
City of Alexandria, VA | Department of Recreation, Parks & Cultural Activities
Visual Identity & Branding | Digital & Print Promotions
Impact XM | Large-Scale Print Design
This 16ft Hanging Sign was designed to promote the variety of citrus produce that Sunkist has to offer. The sign was utilized for the Associated Wholesale Grocers’ 2020 Food Show, and paired with a rustic wooden Fruit Stand. The concept was to personify Sunkist’s Tagline “Citrus is in our DNA”, as well as promote their rich history and sense of tradition. The double-helix and complementary fruit arrangements were carefully crafted to reflect these ideas.
City of Alexandria, VA | COVID-19 Communications
ALX Promise Gold Campaign
Impact XM | Logo + Branding
These mock-ups were designed with a quick turnaround time to demonstrate a few branding possibilities for an Intelsat Networking Conference, “Connect Up”. As Intelsat is a Pioneer of the Satellite Market, my concept for the primary logo design was to utilize the geometric nature of satellites. The shapes are bound together in one unified direction as to promote the idea of connectivity and progress that can only move up. The small arrow within the larger group, represents a satellite launch, as well as forging forth towards new connections. All of these themes reflect the look and feel of the Intelsat Brand.
Impact XM | Acrylic Prints & Vinyl Wall Wrap
I worked closely with the G+D Currency Technology Team to create a series of Acrylic Prints and Wall Graphics for their Dulles (VA) Office. The following designs emulate G+D’s global reach and core values: Innovation, Reliability, and Collaboration. These prints are designed to reinforce the G+D brand, while simultaneously piquing the interest of any office visitors.
A collection of my personal Illustrations & Animations.
Impact XM | Exhibit Graphics
These graphics were designed to accompany Airbus’ 50th Anniversary Celebration as a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers across the globe. These designs were utilized among various shows/exhibits in North America to highlight the company’s success across the region, as well as their rich global history, and innovative technology. (50 Years Logo provided by Airbus)
Marymount University, 2018 | Logo + Identity
I developed the identity and branding for the Peer Mentor Program at Marymount University. The logo is a welcoming symbol lending a helping hand which also features a motif of the school emblem, the fleur-de-lis. Supplemental designs showcase Marymount’s illustrative rendition of mascot “Bernie” (The Saint Bernard), as a mentor presenting a friendly face around campus.
City of Alexandria, VA | Department of Recreation, Parks & Cultural Activities
Impact XM | Print Materials
I designed a series of print materials (Quiz Cards & Posters) for BASF at PestWorld 2019. This exhibit featured a fusion of old and modern gaming engagements as applicable to the world of Pests/Exterminators. Reinforcing BASF’s knack for innovation, as the second largest producer and marketer of chemicals and related products in North America. These designs align with the look and feel of BASF’s Retro Pinball Theme: “Ahead of The Game”.
Impact XM | Back-Lit Pop-Up Exhibit
This double-sided Pop-Up Exhibit was designed to spark a conversation among the next generation’s innovators and leaders of Naval Aviation. To be utilized at various trade shows, this exhibit was to pique interest in fueling STEM education through the National Flight Academy (a program created by the Naval Aviation Museum Foundation), as well as reinforcing the well-established tradition of Naval Aviation History.
